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The name obliges 

Maestro is derived from the Italian "maestro, " meaning "master."

  • A person who is recognized as particularly excellent in a particular, often artistic, field.

  • A person or action at a high skill level or who stands out as an excellent example of something.

Classic folklore says that it takes a good 10,000 hours of targeted training to master something. There's probably something about the talk. What you focus on in isolation, you become good at. We have been assisting companies in development and transformation for more than 5,000,000 hours.

There's a big " Business " in Maestro Business

Organizations that invest in a Maestro program have an average payback of a factor of 10 - and they can document it. Having trained more than 120,000 people from diverse organizations worldwide, it is our experience that professional and targeted training is the only thing that can ensure that new initiatives can be anchored in the organization's culture and create lasting results. Old ineffective habits and mindsets need to be unlearned and replaced with new and more effective ones.  

We provide organizations with competencies in three areas:  Efficiency, Team, and Leadership


When organizations start a collaboration with Maestro, it is usually because they want assistance to implement changes in: 

  • Performance culture and continuous improvement 

  • Unification and execution - across departments, countries, and cultures 

  • Changes/adjustments in the existing culture so that it better supports the business 

  • Measurable and often acute results.  

We are business people ourselves

Suppose you want the high level of focus, competencies, and expertise that can guarantee profitable transformations and sustainable change. In that case, you can not hire people without, or with only minimal, real-world experience. Maestro only employs mature and professional people who have built up tremendous practical experience as leaders and specialists in organizations where daily performance and concrete results are needed.


Organizations that team up with Maestro do so because we have the high-level experience needed to fully comprehend the organization's challenges at the executive and founder levels of leadership. And because Maestro can assist in making the necessary changes work in real life - at all levels and all functions within their organization. They invite us to become part of their team because they know it makes a difference whether an external partner has 18 months of relevant experience or 26 years (average for Maestro).  

Our customers created us

What Today is Maestro Business was founded in Denver, CO, in 1984 by John Costanza and David Packard (founders of HP). Since then, Maestro has had the unique opportunity to work with some of the world's most talented and successful companies. By learning from these organizations, gaining a rare insight into their thought patterns, and modeling their behavior and methodology, Maestro today rests on a pragmatic basis of hundreds of successfully applied best practices tested in the real world. We are supported by evidence- and observation-based research, but we are not theorists or academics. For principles to work for our customers, they must first and foremost have proven their worth in the real world.  


This mindset of studying and modeling best practices and making them easily accessible to customers has always been deeply rooted in our DNA. Our founder, Mr. John Costanza, traveled to Japan in the late 1970s to study the thought patterns that made Japanese companies successful. He made his insights available through his early work with Demand Flow® Technology. This later earned him a prestigious Nobel Prize nomination close to his retirement in 2000.

Today Maestro is a Danish / British company with customers worldwide.  

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