"Price is what you pay. Value is what you get"

Warren Buffet

A satisfied customer today is not synonymous with a loyal customer. New and innovative business models emerge and change the customer’s perception of value and needs. Former market leaders succumb and new ones pop up - from one day to the next the customer has changed the rules of the game.

The “Customer is King” and it is the customer who sovereignly decides what has value. As a company we have to make sure that we deliver value to the customer, and that the resources we use in the company also add value to the customer.


Too often organisations forget the customer in the things they do - they might not even know who the customer is. In their eagerness to improve and optimize they can even unconsciously do things that are in direct conflict with what the customer perceives as value.

Maestro is always focused on the customer and the customer’s value perception. We call it “Outside-In”. We take a look at the company or the process from the outside-in - and let this perspective have a decisive influence on the improvement activities we launch.

What use is there in being excellent at something the customer does not ascribe any value to?

Value Innovation

“There is nothing new under the sun”, you often hear. Perhaps it is true, and perhaps that is why innovation is about putting the familiar together into something new.

Whether it is about improving a business process or developing a business model, Maestro has tools and skills to help companies through a structured innovation process.


Complexity is a threat to all businesses and complexity is the enemy of execution. As complexity creeps into products, the product range becomes larger, the systems become unmanageable, business processes become slow, etc.

Maestro seeks simplicity: Apply focus to where the money is earned, create transparency, and simplify business processes, etc.